feature

Branded email marketing

Create robust HTML emails with just a few clicks

Overview
docs
property inventory plugin
websites
document sharing
site plans
email
syndication
docs
property inventory plugin
websites
document sharing
site plans
email
syndication

 6 MINUTE READ

To promote your firm’s property listings, brokers and marketers at your company likely spend countless hours every week manually developing and sending email blasts. To make their lives easier, Buildout developed a feature to streamline the email marketing process.

Instead of using a separate program to develop property marketing emails, with Buildout, you can create all of your marketing materials—including multi-property, single property and space needs emails—with one fully-integrated tool.

Overall, our customers send about 50 million emails every year with this Buildout feature.

Our customers send about 50 million emails every year with Buildout email marketing.

What is branded email marketing?

Using Buildout’s email marketing feature, with just a few clicks, you can create and send custom-branded HTML emails to promote multiple properties, a single listing or tenant space needs.

Because Buildout serves as a property database, property information instantly generates in the type of email you’d like to create. And that email’s design is customized for your brokerage’s brand.

  • Multi-property: When you create a multi-property email in Buildout, you can feature up to 20 listings per email.
  • Individual property: If you want to highlight one new listing, a price change or another notable property feature, you can send an individual property email.
  • Space needs: You can also advertise space requirements for a tenant or client in an email to your network.

When you onboard with Buildout, our design team works directly with your firm to create custom-branded email blueprints that automatically populate property information. This makes the email creation process in Buildout far more seamless than using templates in another email marketing tool.

With just a few clicks, you can create and send custom-branded HTML emails.

Who’s it for?

Brokers and marketers at your firm will use this feature every time they want to send a promotional email about multiple properties, a single listing or space needs. Instead of individually developing every single email blast, your team can save valuable time instantly creating mobile-responsive HTML messages in a beautifully branded email design.

Even if someone on your team doesn’t have any design experience, they can still easily create the emails they need to promote their listings. So, with Buildout’s branded email marketing feature, none of your brokers will have to wait for your marketing team to create emails for them to broadcast their listings. When necessary, they can instantly generate and send property emails on their own.

Why do you need it?

Email marketing is a necessity for brokerages to instantly promote new property listings and any changes to listings. Email marketing helps you maximize exposure, build your brand and generate leads to help you close deals faster.

Instantly-generated branded email marketing produces a true ROI for your firm. Buildout’s feature allows your firm to send those emails much more efficiently than if they were created manually in another email software. You can also integrate Buildout with third-party email marketing tools like MailChimp, Constant Contact and more so you can send emails to your existing lists.

Instantly-generated branded email marketing produces a true ROI for your firm.

The mobile-responsive HTML emails our customers design are also much more visually appealing and engaging than basic text emails. Buildout’s emails are tested in over 30 different email inboxes to ensure all of your recipients receive professional-looking emails.

Because multi-property, single property and space needs emails are so easy to create with Buildout, you and your team will be able to quickly generate email variations to test the performance of different subject lines, featured information and more so you can ensure the best return on time investment.

And with the hours your team saves instantly generating emails with Buildout, they’ll have the opportunity to spend time on other valuable tasks like ensuring email recipient lists are properly segmented and that the right audiences see the properties most relevant for them.

How does instant branded email marketing work?

Buildout serves as a single source of entry for all marketing materials, including emails, so developing HTML email blasts to promote listings is easy. In Buildout, you simply click once to create an email, and again to select your email type: multi-property, individual property, or space needs.

To create a multi-property email, you can select your preferred format—grid or list—and the properties you’d like to include, all of which will automatically populate in the email with their details. You can quickly add or edit any necessary information to the email, including broker information. Next, select your delivery details like recipients and subject line, then send.

When you create a single property email, select the property you’d like to promote and the features you’d like to highlight. You can then add or edit any information, select delivery details and send.

After you select a space needs email blueprint, you can enter up to 20 attributes and values your client is seeking in a property. You can also include any client information you’d like to feature and enter broker information. Then, send to your network.

Multi-property

To create a multi-property email, you can select your preferred format—grid or list—and the properties you’d like to include, all of which will automatically populate in the email with their details. You can quickly add or edit any necessary information to the email, including broker information. Next, select your delivery details like recipients and subject line, then send.

Individual property

When you create a single property email, select the property you’d like to promote and the features you’d like to highlight. You can then add or edit any information, select delivery details and send.

Space needs

After you select a space needs email blueprint, you can enter up to 20 attributes and values your client is seeking in a property. You can also include any client information you’d like to feature and enter broker information. Then, send to your network.

Once you’ve created an email, you can either send your email in Buildout through one of our email integration partners or copy and paste the HTML code into another email tool and send from there. So, if your firm uses a tool like MailChimp, Constant Contact or other email service, you can easily develop custom-branded emails in Buildout, and send them with your existing email account.

If you’d like to see Buildout’s email marketing feature in action, contact us to set up a demo. Or, you can get in touch to learn more about other features like instant document creation, property inventory plugins and more.

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