Your website visitors expect to be able to view your open property listings directly on your brokerage’s website. But instead of redirecting buyers to an outside listing marketplace, you should be able to drive more traffic to your site and directly generate your own leads. That’s why we created our company website Property Inventory Plugin feature.
Buildout’s Property Inventory Plugin seamlessly integrates your active listings onto your company’s existing website through a mobile responsive plugin. This inventory plugin is a useful tool for property buyers and prospective clients to search your firm’s listings. It is also useful for your brokerage to improve your website’s SEO and usability.
When Buildout’s Property Inventory Plugin is on your company’s website, property listings will automatically be added, updated or removed from the plugin. Once the listing is on-market in Buildout, that property’s information automatically updates on your website in real time, as will any future property updates. Then, visitors can easily view and search specific property criteria directly on your website.
The Property Inventory Plugin also direct viewers to individual property websites that highlight listing overviews, documents, photos and maps. On these websites, visitors can access promotional materials through Buildout’s document sharing feature. With this feature, brokers can put documents behind a form, require an electronic confidentiality agreement signature and track user activity. All of this combined turns your website into an efficient lead generation tool.
Our customers benefit from this feature every day, and so do their website visitors. Every time one of your brokers wins a listing or closes a deal and adds it to Buildout, it is automatically added to your brokerage’s website through this powerful plugin. Your website visitors never miss out on a new property. And you never miss out on any leads.
The Property Inventory Plugin feature makes it easy for buyers to search your website directly for properties that meet their criteria and to see what types of properties your brokerage represents. Website visitors can use the plugin to search in map view or list view by property type, price, square footage, and whether the property is for sale or for lease.
When you house your brokerage’s active listings on your own website, you can:
Instead of sending your website visitors away to an outside web page, your brokerage website visitors stay on your site. From there, you can direct visitors to individual property websites and collect leads directly through Buildout’s document sharing feature or forms.
Once your plugin is installed on your website, there is no web programming required to manage your Property Inventory Plugin.
View an example Buildout customer’s Property Inventory Plugin here.