feature

Individual property websites

Stand out in proposals and gather leads

Overview
docs
property inventory plugin
websites
document sharing
site plans
email
syndication
docs
property inventory plugin
websites
document sharing
site plans
email
syndication

 4 MINUTE READ

In addition to housing listings on syndication sites or within a property inventory plugin on your brokerage’s website, you should also create individual websites to more effectively promote your properties.

With Buildout, you can instantly generate websites with unique URLs to quickly and easily share property information and acquire buyer leads.

What are individual property websites?

Buildout’s individual property websites have unique URLs that live on your company website’s domain and serve as landing pages that brokers can easily share with prospective clients and potential buyers. The websites house assets like:

  • Maps
  • Photos
  • Property overviews and details
  • Important documents
  • Broker information
  • Video and 3D tours

Website visitors can contact brokers directly when they’re interested in a property. Or, they can enter their contact information into a form to access documents (like offering memorandums) through the document sharing feature and execute an electronic confidentiality agreement.

Property websites house assets like maps, photos, property overviews and details, and more.

Who uses individual property websites and when?

Brokers use property websites at every stage of the listing journey, from proposal to closed deal. Property websites assist buyers, too, both before and after their search.

When building a proposal, brokers can use Buildout to instantly generate a website and share that website’s URL with the prospective client to show off the brokerage’s marketing capabilities. Then, after the listing is won, brokers can use that website to share all property information and important documents with buyers with one simple link.

Individual property websites can be accessed through both its unique URL and through Buildout’s property inventory plugin on your brokerage website.

Buyers find individual property websites useful when learning more about properties beyond what’s available on listing sites. Through individual property websites, buyers can access materials like brochures, offering memorandums and due diligence documents all in one place.  

Buyers can access materials like brochures, offering memorandums and due diligence documents all in one place.

Why do you need individual websites for every property?

When brokers can present complete property websites with their proposal packages, they stand out from their competition and demonstrate the brokerage’s impressive and efficient marketing capabilities. This helps you win more listings.

Instead of sending one-off information to contacts as they request it, brokers can house all important information on Buildout’s individual property websites. This is much more efficient than sending multiple documents and photos via email.

On individual property websites, brokers can put marketing materials and other important information like brochures and offering memorandums behind forms using the document sharing feature. Potential buyers then fill out forms and sign electronic confidentiality agreements to access these documents. Brokers can track this activity in Buildout. This helps you generate high-quality leads.

And like property inventory plugins, you can keep all property information within your brokerage’s own website URL. This allows you to keep your website traffic on your own site and improve your SEO rankings.

On individual property websites, brokers can put marketing materials and other important information like brochures and offering memorandums behind forms using the document sharing feature.

How do individual property websites work with Buildout?

Creating unique websites for each property is quick and easy with Buildout, because every property you add to Buildout automatically gets a website.

here's how

  1. The property website is populated with the information you entered in Buildout’s centralized database.
  2. You can select the property information you want to feature on your website, like maps, photos, documents and more, and edit your custom property website URL.
  3. Share that URL with prospective clients and buyers to win listings, share information and gather valuable leads.

Are you interested in learning more about individual property websites, or our other features like document creation, property inventory plugins and marketing emails? Contact our team.

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